Leaders drive Culture, Culture drives Excellence, and Excellence drives Results. However, Excellence is not a skill; instead, a habit that demarcates this organization from its competitors by focusing more on its employees and key people. Zappian, a performance-based digital marketing agency, is no less than an inspiration for all digital marketing amateurs. Its CEO believes in building a conscious organization that prioritizes culture with performance.
Arif Khan is the Chief Dreamer of the lead giant, Zappian. Starting his journey with a handful of marketers, his company is taking a global center stage today.
The culture at Zappian is not just one aspect of the game; it is the game. Arif recognizes that in the end, an organization is nothing more than the collective capacity of its people to create value. The organization knows that the first step in preserving business culture in these tough times is to create it on the correct foundation – values – and stick to it.
Zappian’s data-driven strategy and expertise in digital marketing; specially performance marketing strives for significant growth in lead generation, conversions, installations, and online reach. From SMS to Email, Content to Push Notifications, Media Buying to Social Media Marketing – Zappian is a one-stop solution for all digital problems. It has been awarded the ‘Times Icon: Best Upcoming Agency of the Year 2020’. They are proud of their global clientele from across industries, including BFSI, Healthcare, E-commerce, Automotive, Gaming, and the Education sector. Zappian cuts through geographies from the United States to India to Europe and Southeast Asia. It has generated about 30 Million plus leads until March 2021, empowering its clients by acquiring new customers.
Arif is a firm supporter of Digital India and aspires to empower, enable, and transform businesses with a new-age digital economy, creating strong digital impressions. Instead of being a primary revenue-generating machine, his unique methods drive the company on values, multiplying into happiness and fulfillment.
Creating a distinct culture has been a priority at Zappian, that is why it prides itself on a flat and open-door structure. Headed by teams of young and dynamic people who lead by example to get the job done, it is a company with a complete hands-on approach at work. Anyone can communicate with others in the flexible workspace, to share thoughts or discuss work. Zappian believes that freedom with accountability empowers people to realize their full potential. Fun breakout zones, Health priority of members, Engagement activities, Sustainable Initiatives, and an in-office library are a few things that members at Zappian love about it, thus making this agency one of the best places to work in Bhopal. With the continuous zeal to grow bigger and better, they have hired during the pandemic as well.
According to Zappian, they cater to global brands with 2.18 Million monthly leads and provide solutions tailored for their clients. The global spend in the digital market is expected to rise to $586 billion, with a 23% CAGR; and Zappian is expected to be one of the biggest players bringing this digital revolution worldwide.