Instagram’s Threads Surpasses 100 Million Subscribers Within Five Days of Launch

Musk’s leadership has made Twitter vulnerable

In typical Musk fashion, the daily tweet view cap on Twitter seemed arbitrary and was adjusted on the same day. It’s understandable that Elon Musk has attempted various methods to monetize Twitter, considering the substantial $44 billion investment he made. However, the instability of Musk’s leadership has created concerns for competitors and advertisers, leading to a perception that Twitter is vulnerable.

Curious about how SEJ determined the number of subscribers to Threads? It’s simple. To become a Threads subscriber, an Instagram account is required. Once a Threads account is opened, a temporary badge with the Threads logo and a corresponding subscriber number appears on the Instagram profile. For instance, I became the 58,434,092th subscriber to Threads a few days ago. Based on the count of badges on Instagram profiles, SEJ arrived at the figure of 97 million subscribers.

Screenshot comparing Threads (left) and Instagram (center and right)

When the subscriber count reached 70 million, Mark Zuckerberg, Meta’s CEO and co-founder, commented that the response to the new platform exceeded their expectations. While it’s possible to have subscriptions to both Twitter and Threads, the key indicator will be whether Threads consistently has more posts than Twitter.

Steps to subscribe to Threads:

If you have any suggestions for naming Threads’ posts, let us know in the comments section below. Remember that deleting your Threads account will also delete your linked Instagram account, so be cautious.