With the introduction of Coke Studio Bharat & Coke Studio Tamil, India is in for a musical treat this year. Coke Studio, a platform that showcases diverse musical genres in multiple languages, is dedicated to celebrating talented and emerging musicians. Coke Studio Bharat has brought together over 50 artists from across the country to create more than 10 unique tracks that pay homage to the rich cultural heritage of Bharat. The response to their debut has been incredible, and they have recently released their fifth song titled “Kya Karie Korimol,” a beautiful Kashmiri song that not only represents Kashmir’s cultural past but also spreads a message of love and compassion through its lyrics. The song tells the story of a bride and her father as they prepare for the wedding feast, capturing the emotions and traditions of a Kashmiri wedding. The artwork for the song is a collaborative effort between Noor Mohammad, Aashima Mahajan, and the talented artist Mohammad Muneem, known by his stage name Alif.
In an interview, Alif and Aashima discuss the factors that led to the creation of “Kya Karie Korimol” and the overwhelming love it has received, not just from Kashmiris but from people all over the nation. They express their gratitude for the platform provided by Coke Studio Bharat, which allows them to share stories that resonate with a wide range of audiences and communities. Alif acknowledges that the honest and authentic storytelling of their music transcends boundaries and connects with listeners on a deeper level.
When asked about the impact of their songs on Kashmiri music, Alif and Aashima humbly credit the honesty in their storytelling as the key factor. They are grateful for the love and support they have received, particularly from the people of Jammu and Kashmir, who have embraced the song and celebrated their culture. Aashima emphasizes that the song was not created with a specific language in mind but rather aims to evoke a universal emotion that resonates with everyone in India, especially fathers and daughters during wedding ceremonies.
The interview also touches upon the significance of certain lines in the song. Alif mentions the line “Dakiya Badal Gaya chithiyoun ko Kya pata” and shares that its meaning holds different perspectives for different people. Aashima, who sings the only lines in Hindi, reveals that the line “Daakiya badal gaya chittiyon ko kya pata” has resonated with many individuals who have left their homes. She emphasizes that the song’s success lies in its ability to make people feel empowered and proud of their culture.
Regarding their contribution to Kashmiri music as composers, Alif and Aashima believe that their music transcends specific genres. While they write in Urdu Hindustani and Kashmiri, each of their songs has a unique sound and identity. They acknowledge the role of Coke Studio Bharat in extending the story of “Kya Karie Korimol” and allowing them to experiment artistically.
In terms of the value of different voices in the Indian music industry, Alif highlights the changing landscape of music consumption worldwide due to the internet. He encourages listeners to explore and embrace different artists and art forms, as it helps in personal development and finding connections with diverse music. Aashima adds that India’s music industry reflects the country’s rich cultural diversity, and their song becoming a trend represents one flavor among many. She feels proud that their music is reaching people around the world and acting as a representative of Indian music.
When asked about their music idols, both Alif and Aashima express admiration for numerous artists who have inspired them. As for what’s next, they aim to continue staying inspired and creating music that resonates with audiences, while remaining open to new opportunities and experiences.
In conclusion, Coke Studio Bharat & Coke Studio Tamil have introduced a refreshing musical experience to India. Their collaboration with talented artists from across the country has resulted in the creation of unique tracks that honor Bharat’s cultural roots. “Kya Karie Korimol” stands as a testament to the power of storytelling and music, transcending language barriers to touch the hearts of listeners nationwide.
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