Amazon is joining the generative AI trend with a new project that promises to revolutionize search. According to a recent job ad spotted by Bloomberg, the company is seeking a senior software development engineer to lead a “once-in-a-generation transformation for search.” The ad explains that Amazon is reimagining its search function to provide an interactive conversational experience that goes beyond simple product queries and offers personalized suggestions and comparisons. This move echoes the rise of AI chatbots like OpenAI’s ChatGPT and Google’s Bard, which are known for their human-like conversational abilities.
The job listing emphasizes the urgency of the project, stating that Amazon wants to deliver this vision to its customers right away. The salary for this position ranges from $136,000 to $260,000 per year, depending on the applicant’s location and skills.
In addition, Amazon is also recruiting a senior technical program manager for an “AI-first initiative” to overhaul its search engine using advanced deep learning techniques. This role comes with a salary between $119,000 and $231,400 per year.
Considering that Amazon’s product search engine is one of the most widely used services globally, any changes to its search capabilities will have a significant impact on user behavior. It remains to be seen how this conversational search experience will affect shopping habits. However, if the new tool fosters a more interactive and efficient shopping experience, it could limit the number of products viewed and further empower Amazon’s algorithm. While this might be concerning for sellers hoping to increase product visibility, it could lead to a streamlined shopping experience for customers.
When exactly Amazon plans to launch the new search tool is still unknown, but Digital Trends has reached out to the company for more information.
Aside from search, Amazon is also exploring the integration of AI technology into Astro, its home robot.
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.
