The individual made an excessive investment in a website that now serves as a final refuge for an assortment of dubious characters, peddlers of gossip, and newly acclaimed figures on the extreme right who have compromised their integrity for financial gain.
Cloudflare CEO Matthew Prince shared a traffic graph on Meta’s new Threads app (which we’ll discuss later) and on Twitter (via The Verge) on Sunday. While the graph itself doesn’t explicitly support this conclusion, it does indicate that the website has dropped eight positions in the DNS rankings since the beginning of 2023 – leaving little else to be inferred.
Twitter no longer embodies the enjoyable platform it once was, providing limited access to intriguing public figures with captivating narratives, entertaining community events, or groundbreaking revelations about their life’s work. It’s no longer the “it” place it was fifteen years ago.
From a business standpoint, there’s little incentive to remain active on Twitter. Advertising revenue continues to decline as both companies and users abandon the platform. It’s become practically unusable unless one is willing to pay $8 each month, a proposition only embraced by the established elites and the latest wave of extremists.
The Twitter owner has displayed no interest in appeasing the masses, relying solely on familiarity and the illusion of being “connected to the conversation.” While the CEO once referred to the platform as a “town square,” few anticipated that it would devolve into a chaotic mess with competing Greggs outlets and seagulls wielding knives.
The website now charges exorbitant fees, reaching tens of thousands of US dollars, for access to its API. Furthermore, they have neglected to maintain “non-essential” (yet imperative) servers.
Elon Musk’s disregard for empathy, as demonstrated by his appalling approach to returning to office work and his mandate for code reviews resulting in firings, has prompted an exodus of employees. These departures have left many individuals dependent on Twitter for their US visas.
Exploring the Alternatives
The current state of Twitter can largely be attributed to its new management, but this control is slipping away. Meta’s new Threads app presents a strikingly similar clone of the original Twitter, and it’s poised to dethrone the squandered opportunity that was New Twitter.
Pepsi Twitter, although limited by its requirement for an Instagram account, is undeniably gaining momentum. With nearly 100 million users and counting, Twitter’s owner is responding with predictable threats of legal action, challenging Meta’s only mildly human CEO to a cage fight, and publicly insulting him while involving fast-food chain Wendy’s.
These bizarre events, chronologically accurate as they may be, must be relayed without any hint of irony, just like pointing out that “questions emailed to Twitter’s now non-existent press department elicited an auto-reply poop emoji.” It’s no wonder the world at large is flocking to a “friendlier” microblogging app.
Legal action arises primarily from allegations that Meta poached former Twitter employees who had access to valuable “trade secrets” in order to work on Threads. Meta denies employing any ex-Twitter staff for Threads, and to avoid potential legal repercussions, we’ll let that contentious issue rest.
For businesses considering a migration, it’s worth noting that despite Meta’s CEO being marginally more tolerable than Twitter’s CEO, my personal opinion remains one of skepticism. As the individual responsible for covering the company’s inevitable involvement in data privacy lawsuits and subsequent tantrums (paywall), I simply don’t trust Meta and advise against putting your trust in them either.
However, assuming a rational, centrist, and nihilistic stance (represented by my beret, a symbol of performative non-rebellion), one could argue that Meta has a chance to shine for a limited time and potentially fill a void in the market. Additionally, in contrast to Twitter, Meta appears to be actively removing transphobic, right-wing individuals through content moderation and misinformation flags. This demonstrates a basic sense of decency and suggests that Meta is actively pursuing advertisers rather than passing on costs to consumers.
So, if your organization is already active on Instagram and you consider trifles like the law insignifi`cant, it may be better to stick with the devil you know, wouldn’t you agree?
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.
