Ford’s Custom Bronco Sets the Standard for Fire Safety in National Parks

If you had the chance to attend any of the major auto shows in 2021, you might have come across the Ford Bronco and Filson Wildland Fire Rig concept. This incredible vehicle, based on the Bronco in Badlands Sasquatch configuration, was primarily built for display. It brilliantly showcased the stock off-road capabilities of the Bronco, while also highlighting Filson’s upscale and outdoorsy aesthetic. As someone who appreciates quality, I can’t help but admire Filson’s attention to detail. In fact, I’m eagerly waiting for my husband to pass down his beautiful Filson jacket to me, which would make my collection of LL Bean gear pale in comparison. The concept vehicle also drew attention to the National Forest Foundation’s commitment to preserving our forests, especially during a time when venturing into nature was one of the safest options available, despite the presence of fires and bears always lurking.

When it was time to bring this extraordinary Bronco to life, Ford turned to Darley, a trusted company with over a century of experience. Based in Itasca, IL, Darley has been a long-time collaborator and supplier for Ford, the Department of Defense, and various public safety organizations. Their expertise made them the perfect partner for this project.

“As you may have noticed, wildfires are becoming increasingly prevalent, causing devastating impacts across the West and North America. We’ve even seen the effects in areas that haven’t been directly impacted, such as New York with the Canadian wildfires’ smoke,” explained Kevin Sofen, the Director of Innovation at Darley. “There are no longer any borders when it comes to this issue. The NFPA is promoting major initiatives, and you’ll see a complete rethinking and reimagining of how we combat wildfires.”