Indulge in the Delightful Blend of Sweetness and Tanginess with Cherries – A Perfect Summer Delicacy

Summer brings an abundance of fresh fruits, and one particular fruit takes the crown this season – cherries. These deep-mahogany red, ripe, juicy, and sweet cherries are a delicious delight to savor during the summer. Not only do they offer a delectable taste, but they also provide numerous health benefits. With its high water content, cherries are an excellent choice to stay hydrated in the scorching summer heat. Packed with essential vitamins, minerals, and antioxidants, cherries promote overall well-being and contribute to a healthy lifestyle.

In an effort to introduce this year’s crop of cherries to health-conscious Indian consumers, the Northwest Cherry Growers (NWCG), a trade association based in Washington state, USA, has launched a promotional campaign in India.

The Northwest Cherries campaign in India was officially launched by Ron Verdonk, Minister-Counselor for Agricultural Affairs at the Embassy of the United States of America.

During the launch, Verdonk expressed his enthusiasm, stating, “Food plays a vital role in trade between India and the U.S., and I am delighted that we are now adding freshly-picked cherries from the Pacific Northwest to the mix. I am confident that Indian consumers will appreciate the quality and taste of these cherries, renowned as one of the best in the world.”

The U.S. stands as one of the largest producers and exporters of sweet cherries globally. Keith Hu, Director of International Operations of Northwest Cherry Growers (NWCG), was present at the launch and highlighted the superior quality, larger size, and delightful sweetness of cherries from the U.S. Pacific Northwest. He commented, “I am thrilled to see NW cherries here in India.”

Renowned Dietitian and health consultant Kavita Devgan, who was also present at the launch, praised cherries as a delicious and nutritional powerhouse. Packed with antioxidants, fiber, and vitamins, cherries tantalize the taste buds while nourishing the body. She encouraged incorporating vibrant NW cherries into the Indian diet as a delightful way to support health and well-being.

Sumit Saran, In-Country Marketing Representative for NWCG, expressed confidence in the immense potential for Northwest Cherries in India. He emphasized the cherries’ exceptional quality, flavor, taste, and overall food safety. The cherries from the Pacific Northwest USA will be available in the Indian market from July to August, perfectly complementing the Indian cherry season. Saran outlined an extensive retail and communication strategy to introduce this delicious fruit to discerning Indian consumers nationwide. NW cherries will be accessible both through retail fruit sellers and e-commerce platforms.

Celebrity Chef Vicky Ratnani, who also attended the launch event, showcased a healthy recipe featuring cherries. He highlighted their culinary value, high quality, and ability to bring joy and creativity to every plate.