The automaker is set to expand its presence in new markets with its upcoming lineup of vehicles.
Infiniti’s Global design boss, Albaisa, and Infiniti brand design head, Taisuke Nakamura, recently unveiled several new models, including a redesigned QX80 SUV, a two-row gasoline-powered midsize crossover, and two battery-powered models.
Expected to launch next summer, the third-generation QX80 is priced at over $100,000 and aims to compete with Cadillac and Lincoln. Infiniti has informed its dealers that it anticipates approximately 75 percent of QX80 buyers to be new customers to the brand.
An anonymous retailer stated, “Their target demographic consists of individuals earning $250,000 or more annually, with a net worth of at least $1 million.”
However, for Infiniti, a premium brand with limited recognition, attracting Cadillac buyers may prove to be more challenging than initially expected.
The same retailer added, “We have a difficult path ahead as consumers in this price range have numerous other options.”
The new QX80 will replace the fuel-thirsty eight-cylinder engine with a more eco-friendly twin-turbocharged six-cylinder engine, producing 450 horsepower.
Compared to its predecessor, the three-row SUV boasts a sturdier exterior, reminiscent of the Range Rover’s robust proportions. It showcases a prominent grille, sleek “piano-key” design headlights and taillights, and recessed door handles. Additionally, the QX80 features an air suspension system that automatically adjusts the vehicle’s height for easy entry and exit.
Inside the cabin, the QX80 combines luxury with minimalistic design elements. One dealer even likened the interior to that of a “Mercedes-Maybach GLS.”
A massive 24-inch display spans the length of the dashboard, complemented by front and rear touchscreens for climate control. Dealers claim that both second and third-row passengers will enjoy the same spaciousness and seat comfort as those in the front.
The QX80 will come equipped with advanced connectivity, safety features, and driver-assist technology befitting a flagship model. In-cabin sensors can even detect occupants’ body temperature and automatically adjust the air conditioning accordingly.
In mid-2025, Infiniti plans to enter another segment of the luxury market with the launch of its two-row midsize crossover, the QX65. This new model, the first since 2021, is directly aimed at competing with the Lexus RX, which sold over 96,000 vehicles last year.
Based on Infiniti’s popular QX60 platform, the QX65 boasts a sleek, coupe-like appearance, departing from the boxy styling of its three-row sibling. It features a sharply raked rear window, distinctive shark fin-like taillights, and the same large grille as the QX80.
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Omprakash Tiwary is a business writer who delves into the intricacies of the corporate world. With a focus on finance and economic landscape. He offers readers valuable insights into market trends, entrepreneurship, and economic developments.