Exciting news! Nvidia has recently reduced the price of its top-of-the-line graphics card. However, there are a few conditions to consider. This price adjustment only applies to the RTX 4090 in Europe, and it specifically affects the Founders Edition GPU.
The RTX 4090 is now 9.2% cheaper than its initial launch price, which begs the question: is Nvidia feeling generous all of a sudden?
Let’s face it, the RTX 4090 can hardly be considered affordable. It initially debuted in the U.S. with a starting price of $1,600, and things were even worse in Europe, where it began at a staggering 1,950 euros. Thanks to the depreciation of the U.S. dollar, the price has gradually dropped over time.
In February, Nvidia lowered the price of the Founders Edition RTX 4090 to 1,860 euros. Then, in March, it was further reduced to 1,820 euros. Finally, in May, it reached 1,770 euros. Considering the current exchange rates, that’s equivalent to almost $1,950. The price may vary slightly for European customers depending on their country. For example, according to VideoCardz, the GPU will cost around 1,790 or 1,780 euros in Spain or France, while German buyers will benefit from the intended MSRP.
We all appreciate price cuts, especially when it comes to Nvidia’s typically expensive pricing strategy. However, it’s worth noting that Nvidia is simply following the lead of its board partners. Non-Founders Edition GPUs are already significantly cheaper in Europe, with Palit leading the way by offering RTX 4090s at 1,670 euros.
Nvidia likely had no choice but to lower the official MSRP due to the exchange rates, but demand also plays a role. The RTX 4090 is not a necessity for most consumers, and many gamers find last-gen cards sufficient. Therefore, the demand was never expected to be exceptionally high. Additionally, the GPU market is experiencing a significant decline, with GPU shipments decreasing by 15.9% in the fourth quarter of 2022, as reported by Jon Peddie Research.
Will buyers in the U.S. see price cuts on the RTX 4090 or RTX 4080 due to declining demand? Not long ago, Nvidia CEO Jensen Huang claimed that falling GPU prices were a thing of the past. However, as we can see, this claim has proven to be false — at least in Europe. Nvidia is not known for offering discounts, so it may be a while before we see similar adjustments in the U.S. and the rest of the world.
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.