More than 40 home-grown and foreign beauty firms will be present, along with interactive events, in Nykaaland.
For its first-ever beauty and lifestyle festival, ‘Nykaaland,’ Nykaa has partnered with events platform Bookmyshow in Mumbai on November 4 and 5, 2023.
Nykaa, the most popular beauty and lifestyle shop in India, has joined forces with BookMyShow, the top entertainment destination in the country, to present Nykaaland, India’s first and most exceptional beauty and lifestyle festival.
Nykaaland is envisioned as a one-of-a-kind event that promises an amazing weekend filled with fascinating meetings with well-known companies and significant individuals from the fashion and beauty industries. The festival, co-produced and promoted by BookMyShow Live, will take place in Mumbai on November 4 and 5, 2023, at the Royal Western India Turf Club’s Mahalaxmi Racecourse.
Nykaaland aims to revolutionize how we view and interact with beauty and fashion. Built on Nykaa’s expertise in curation and strong brand partnerships, the two-day festival strives to push the boundaries of imagination and provide a novel experience in the nation.
Imagine Alice in Wonderland with a touch of “Beautycore” – a seductive fusion of fashion’s glitz and beauty’s shine, woven with limitless inspiration and imagination, all created to please your senses. Nykaaland will feature Nykaa’s distinctive beauty offers and intriguing curations from Nykaa Fashion, offering a superb selection of international favorites, indigenous legends, and hidden gems under one roof.
Nykaa has been at the forefront of transforming India’s beauty and lifestyle industry throughout its ten-year journey. Anchit Nayar, Executive Director and CEO of Nykaa Beauty, says that Nykaaland is the embodiment of their ambition to bring consumers, creators, and communities together.
Owen Roncon, Chief of Business – Live Events at BookMyShow, expresses his delight in partnering with Nykaa for India’s first-ever beauty festival. He believes that combining BookMyShow’s expertise in curating unforgettable live experiences with Nykaa’s unmatched prowess in the beauty and lifestyle industry will create a unique and exciting event.
Nykaaland will feature a headline act, a dream lineup of international MUAs, and the largest conglomerate of the best domestic and international beauty brands under one roof. Some of the brands include Benefit Cosmetics, Sol De Janeiro, Pat McGrath, Anomaly, MAC, Clinique, Lakmé, Dove, L’Oréal Paris, L’Oréal Professionnel, Charlotte Tilbury, Murad, Huda Beauty, and Maybelline.
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