Sony announced on Wednesday that the popular HBO drama series, The Last Of Us, is driving sales of the game series it is based on, showcasing Sony’s ability to repurpose its successful franchises.
“We have observed a significant increase in game sales every time a new episode of the show is released,” stated Sony Interactive Entertainment CEO Jim Ryan during an investor briefing.
This successful adaptation underscores Sony’s effort to expand its business beyond electronics into the entertainment industry, including games, music, and movies.
In line with this diversification, Sony has recently made The Last Of Us franchise available on PC, contributing to the company’s rising profits in the PC market. Ryan remarked, “Our PC business is already a significant driver of profit.”
Sony anticipates generating $450 million in PC revenue in the current financial year, a substantial increase from $80 million two years ago.
While supply chain challenges in console production have been resolved, with PlayStation 5 sales projected to surpass PlayStation 4 sales this year, investors are eagerly awaiting details about Sony’s expansion into live service and mobile games.
Although Sony is known for its strength in single-player games, over half of PlayStation’s investment this year will be directed toward live-service games, offering continuous and updated gameplay.
The gaming industry is expected to undergo significant changes due to innovations in cloud technology and artificial intelligence, in which Sony has played a key role. Ryan teased, “We have exciting and ambitious plans to accelerate our cloud initiatives, which will be unveiled in the coming months.”
© Thomson Reuters 2023
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