Disney Star Aims for Another Leap in Viewership During Upcoming Sporting Events, Inspired by Record Figures in IPL 2023
Disney Star, the broadcaster of Tata IPL 2023, is planning to build on the tournament’s success by focusing on other sporting events including ICC tournaments and pro-Kabaddi league. Sanjog Gupta, the company’s head of sports, stated that the most recent IPL season had exceeded expectations in terms of viewership and fan engagement, with ratings 44% …