Year-ender 2023: How Indians traveled this year? 8 biggest tourism trends

Year-ender 2023: How Indians traveled this year? 8 biggest tourism trends

In 2023, a notable surge in travel enthusiasm has been observed among various Indian segments, including multigenerational families, millennials, Gen Z, and both business and leisure travelers. The change in consumer behavior indicates a shift in spending patterns during travel, facilitated by the emergence of new and easily accessible financial models that make travel funds …

Read more

Viacom18 sells 65% of ad inventory for Bigg Boss 17

Viacom18 sells 65% of ad inventory for Bigg Boss 17

Viacom18 has sold 65% of the ad inventory of Bigg Boss 17 to 12 sponsors from across traditional and new-age categories, the company’s head of network sales, Mahesh Shetty, said. The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching’s Schezwan Chutney, Reckitt Benckiser, …

Read more