Netflix is conducting a test that could lead to subscriber loss. Following the controversial announcement about password-sharing, the company now intends to eliminate its cheapest Basic plan. According to Gizmodo, Canadian users no longer have access to the ad-free subscription tier highlighted in the report.
Netflix’s help page states, “The Basic plan is no longer available for new or rejoining members. If you are currently on the Basic plan, you can remain on this plan until you change plans or cancel your account.”
While this decision may upset many users, I believe it would be beneficial for Netflix to proceed, not because I want the company to profit from a pricier tier, but because the streaming service should revamp all its subscription plans. It’s 2023, and they want to charge $14.99/16.49 CAD for Full HD streaming on two devices simultaneously, allowing the addition of one extra member who doesn’t live with you. Seriously?
No other streaming service charges extra for 4K, but Netflix seems to think it can. Interestingly, this aligns with Spotify’s plan to charge more for HiFi quality. Spotify reportedly intends to offer Lossless at a higher price, while Apple Music and Amazon Music include this feature in their standard subscriptions.
According to Bloomberg, Netflix has already lost over 1 million users in Spain during the first three months of 2023, as reported by market research group Kantar. This decline in subscriptions is attributed to the crackdown on password-sharing.
As a ten-year Netflix subscriber, I have already downgraded my account from Premium to Standard because I didn’t find value in paying extra solely for 4K streaming. If this change is implemented in Brazil, I would join other customers who prefer to pay for competing services rather than sticking with Netflix, as it appears the company is being stingy in its offerings.
To improve user numbers, Netflix should revamp its subscription tiers by offering 4K quality to all users while keeping Full HD for those who prefer the bare minimum with ads. Removing plans just to force users to spend more will only backfire.
We will see the outcome of this test in Canada if it expands globally.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.