Viacom18 Partners with NBC Universal for Multi-Year Content Deal on JioCinema

Viacom18’s streaming service, JioCinema, has entered into a multi-year content agreement with NBCUniversal (NBCU) to enhance its premium content library. Through this partnership, JioCinema will gain access to a vast collection of NBCU films and TV series, offering Indian viewers a wide range of entertainment options.

The content portfolio includes titles from Universal Television, UCP, Universal International Studios, Universal Television Alternative Studio, Sky Studios, DreamWorks Animation, Universal Pictures, Focus Features, Bravo, and more.

Starting next month, NBCU’s programming will be available as a Peacock branded hub under JioCinema Premium SVOD tier. Recently, JioCinema launched a paid premium service for Hollywood content priced at Rs 999/year.

“This partnership leverages JioCinema’s extensive reach and expertise to introduce the Peacock brand and NBCU’s portfolio to Indian audiences. It also solidifies JioCinema’s position as the largest OTT service in the market, now backed by an unprecedented amount of top-notch films and series from NBCU,” stated Viacom18.

Indian viewers can also enjoy Peacock Originals such as Bel-Air, a reimagining of the ‘90s comedy series featuring Will Smith; Pitch Perfect: Bumper in Berlin, a spin-off series with Adam Devine reprising his character from the hit film; and The Calling, an investigative drama series from Emmy® winner David E. Kelley, directed and executive produced by Oscar® winner Barry Levinson, and co-composed by Oscar® winner Hans Zimmer and Steve Mazzaro. Additionally, this deal includes critically acclaimed dramas and comedies from NBCU’s extensive library, including Downton Abbey, Suits, The Office, Parks and Recreation, and The Mindy Project.

Fans of reality television will also have access to NBCU’s unscripted series, offering the drama, laughter, and emotional highs and lows they crave. Included in the agreement are popular shows like The Real Housewives of Beverly Hills and Vanderpump Rules. Additionally, viewers can enjoy Family Karma, a series following seven Indian-American friends as they navigate life, love, careers, and the expectations of their traditional families, and The Gentle Art of Swedish Death Cleaning, a transformational show narrated by Amy Poehler that explores three Swedes known as the ‘Death Cleaners’ helping people face mortality and appreciate life’s joys.

JioCinema’s impressive SVOD lineup will also feature exclusive streaming premieres of movies from a renowned Hollywood studio, which has already grossed over $2 billion at the global box office in 2023. This includes DreamWorks Animation’s Oscar®-nominated Puss in Boots: The Last Wish, and the sci-fi horror film M3GAN, produced by James Wan (known for The Conjuring and Annabelle) and Blumhouse. In addition to these recent hits, JioCinema will offer movies from popular franchises like Jurassic, Bourne, Shrek, The Mummy, and Pitch Perfect.

Moreover, viewers can look forward to films from the Despicable Me/Minions and Fast franchises, including the newly released Fast X, as well as The Super Mario Bros. Movie and the highly anticipated IMAX-shot epic thriller Oppenheimer from Christopher Nolan in the future.

 

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