Audi is putting a renewed emphasis on the faster development of electric vehicles, according to Audi CEO Oliver Blume. He specifically highlighted the potential of the brand’s sports-oriented models in this area.
“The expanding RS franchise is a highly attractive business opportunity, both in terms of customers and finances,” said Blume. “As a result, we are already making plans for a high-performance lineup of battery electric vehicles.”
Audi sees significant opportunities with its upcoming product launches, starting next year, according to Blume.
In 2024, Audi will introduce the Q6 E-tron, the brand’s first vehicle on Volkswagen Group’s PPE (premium platform electric) architecture. This fully electric crossover will feature VW Group’s highly anticipated 1.2 software, which has experienced some delays.
At the same time, the Porsche e-Macan, also based on this platform, will be launched.
The PPE platform will enable faster charging times, with an average of just 21 minutes to go from 10 percent to 80 percent battery capacity, as stated by VW Group. It will also offer semi-autonomous driving capabilities through Mobileye’s SuperVision system.
Audi is taking the lead in developing the compact and midsize components of the Scalable Systems Platform (SSP) electric architecture, which Blume has committed to launching according to the original timetable starting from 2026, despite software delays.
Blume did not mention Audi’s Artemis project, which was announced under former VW Group CEO Herbert Diess and was intended to introduce the SSP platform.
Audi aims to achieve a 13 percent margin target by 2030, up from the initial 11 percent for the entire Audi Group during the first quarter. The specific margin for the Audi brand was not disclosed.
“Audi has ambitious financial goals,” added Blume. He emphasized the brand’s commitment to retaining its distinctive design language and high quality standards while providing customers with the best-in-class individualized experience.
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Omprakash Tiwary is a business writer who delves into the intricacies of the corporate world. With a focus on finance and economic landscape. He offers readers valuable insights into market trends, entrepreneurship, and economic developments.
