Android has unveiled a new 3D-style logo, replacing the flat Bugdroid head introduced in 2019. Alongside the new logo, there is also a new font for the wordmark, which now features a capitalized “A” in “Android.” Google has quietly been using the new logo and wordmark since the start of the year, without making a formal announcement.
Over the years, Android as an operating system has experienced significant growth and maturity. Correspondingly, the Android logo has evolved from a full-size Bugdroid to the well-known Bugdroid head we associate with the brand. Similarly, the wordmark has undergone various iterations, ultimately arriving at the easily readable version we are familiar with today.
Unofficially, Google has updated the Android logo and wordmark to their 2023 design. 9to5Google first noticed Google widely implementing these changes, although no official announcement has been made. The new Bugdroid logo features a 3D design, employing light and shadow to create depth. However, the official logo remains the regular green Bugdroid, with the 3D version available for creative purposes.
The “Android” wordmark has also received a facelift, adopting a new font with a capitalized “A.” This change comes after a decade of the wordmark consistently appearing in lowercase. The new font pays homage to previous styles, incorporating rounded elements while maintaining readability. However, it remains to be seen how well the general audience will recognize the updated wordmark.
Google has taken a subtly secretive approach to this rebranding. In 2019, when Android underwent its last brand refresh, an official announcement highlighted the changes and their inspirations. However, this time around, Google has yet to make any official statements. The new logo was originally spotted at CES in January 2023, and the updated wordmark was observed in an Android ad showcasing first-party apps on the Samsung Galaxy S23 Ultra. Additionally, the new logo was seen during Google I/O, initially thought to be an alternative version of the Bugdroid avatar rather than a permanent branding change, as Google had not made any formal announcements.
When approached, Google confirmed the existence of a “new brand identity” to 9to5Google and stated that they have already showcased some elements of this new identity on various surfaces, including the CES booth and digital banner ads. Google also mentioned that more information will be shared in the coming months. We have reached out to Google for the standalone assets and will update this article accordingly.
Once the new branding starts rolling out more widely, users can expect to see the updated logo and wordmark on their Android devices’ splash screens following a system update. Until then, the older branding will continue to be displayed upon booting up their phones.
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Deepak Sen is a tech enthusiast who covers the latest technological innovations, from AI to consumer gadgets. His articles provide readers with a glimpse into the ever-evolving world of technology.
