Aria Rose and her partner recently experienced an unexpected interruption while queuing up the new season of “Black Mirror” on Netflix. They received a message informing them that they could no longer access Netflix. It turns out that Rose had been sharing her account with someone else, and Netflix has decided to crack down on password sharing.
Netflix, known for once promoting password sharing, has now implemented a new policy prohibiting users from sharing their passwords outside of their designated household. The policy, which went into effect on May 23, aims to convert freeloaders into paying customers. However, not everyone is willing to pay the extra cost. Rose, for example, has decided to cancel her Netflix subscription because she feels the service offers less content compared to the price increase.
This change in policy and attitude has drawn mixed reactions from Netflix users. While it has resulted in more revenue and subscribers for Netflix, there are also users who feel frustrated and alienated, leading them to cancel their subscriptions. It seems that this password sharing crackdown is here to stay and may even influence other streaming platforms.
So what exactly is Netflix’s new password sharing policy? As of May 23, Netflix accounts are now limited to one household and can only be used within that household’s location and devices. Netflix will either manually set up your household or do it automatically based on your account’s IP address information. If someone is using your account from a different location, they will likely be blocked from accessing the platform. To continue sharing your account, you can add a new “member” at a cost of $7.99 per month, which is cheaper than the previous ad-free plan but more expensive than the new plan with ads.
For frequent travelers or those who use Netflix outside their homes, there are some workarounds to ensure account access. However, these methods have limitations and can be complex. For example, if you have a second home, you will need to open Netflix on a mobile device connected to your primary WiFi network and then at the secondary location at least once a month to maintain access.
Overall, Netflix users are not happy with the new password sharing crackdown. Travel blogger Jennifer Dedross, who frequently changes locations, finds the new system challenging to navigate. Others, like copy editor Brayden Simms, feel that the increasing number of subscription costs is becoming burdensome. Aria Rose, who will no longer be able to watch the new season of “Black Mirror,” believes that streaming services like Netflix will eventually contribute to their own downfall.
Despite the backlash, the password crackdown seems to be working for Netflix. Their second-quarter earnings report shows that revenue has increased, and there has been a significant rise in the number of subscribers, especially in countries where the password crackdown was implemented. Additionally, outside data from Parrot Analytics indicates that demand for Netflix’s content has actually increased since the crackdown.
Given the success of Netflix’s password sharing policy, it is possible that other streaming platforms will follow suit. Just as other platforms adopted cost-cutting measures after Max (formerly HBO Max) made changes to its library, it wouldn’t be surprising if other platforms implement their own password sharing restrictions. If you’re currently sharing accounts on other platforms, it may be wise to enjoy them while you can.
If you are impacted by the Netflix password sharing crackdown and want to cancel your account, here’s how you can do it.
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Basant Kasayap is an entertainment aficionado who delves into the glitz and glamour of the entertainment industry. From Hollywood to Bollywood to regional cinema, she offers readers an insider’s perspective on the world of movies, music, and pop culture.
