Viacom18 Secures Media Rights for Major League Cricket in USA

Viacom18’s sports network, in collaboration with Major League Cricket (MLC), has secured the media rights to exclusively broadcast the inaugural edition of the MLC tournament on Sports18 channel and the JioCinema app in India. The tournament will commence on July 13, featuring a match between the Texas Super Kings and the Los Angeles Knight Riders at the Grand Prairie Stadium in Texas.

MLC will showcase world-class cricket talent from international players and top performers from America. The participating teams include the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings, and Washington Freedom. The first season will follow a round-robin format, with the top four teams advancing to a multi-game playoff and final round. The champion will be crowned on July 30.

Hursh Shrivastava, Viacom18’s Sports Head of Strategy, Partnerships, and Acquisitions, expressed excitement about JioCinema’s ability to revolutionize sports consumption. With Major League Cricket, fans can enjoy watching their favorite T20 cricketers and support teams affiliated with their beloved franchises. T20 cricket has a massive following in India, and Viacom18 expects Indian viewers to relish the action-packed inaugural edition of the league on JioCinema and Sports18.

Vijay Srinivasan, co-founder of Major League Cricket, expressed delight at partnering with Viacom18 to ensure widespread availability of the world-class T20 action in India. The matches will be streamed on JioCinema and broadcast on Sports18. Srinivasan highlighted the appeal of the league’s six teams, which feature T20 superstars adored by Indian fans. Viacom18’s channels are the perfect platform to showcase top-quality sports broadcasts in the largest cricket market in the world.

Four out of the six teams involved in the league have investors from Indian Premier League (IPL) franchises. These include MI New York (backed by five-time IPL champions Mumbai Indians), the LA Knight Riders (supported by two-time IPL champions Kolkata Knight Riders), the Texas Super Kings (associated with five-time IPL champions Chennai Super Kings), and the Seattle Orcas (with ties to Delhi Capitals). Fans can look forward to witnessing their favorite IPL stars in action in the MLC.

The MI New York team will feature renowned players such as Kieron Pollard, Rashid Khan, Nicholas Pooran, Trent Boult, Dewald Brevis, and Kagiso Rabada. The LA Knight Riders will see the likes of Sunil Narine, Andre Russell, Jason Roy, Adam Zampa, and Martin Guptill, alongside former India U19 captain Unmukt Chand. The Texas Super Kings, captained by Faf Du Plessis, will comprise a strong overseas group from Chennai Super Kings, including Ambati Rayudu, Devon Conway, Dwayne Bravo, and Mitchel Santner. The Seattle Orcas’ lineup includes former India U19 left-arm spinner Harmeet Singh, along with international T20 players Quinton De Kock and Mitchell Marsh. The Washington Freedom team will feature Sri Lankan spin wizard Wanindu Hasaranga, Proteas fast bowlers Anrich Nortje and Marco Jansen, hard-hitting Kiwi batsman Glenn Phillips, and former India U19 bowler Saurabh Netravalkar.

The San Francisco Unicorns, led by Aaron Finch and coached by Shane Watson, will have Marcus Stoinis and Corey Anderson as key players. Liam Plunkett, England’s World Cup winner, and Pakistani duo Shadab Khan and Haris Rauf are also signed to the team.

Major League Cricket’s addition to Viacom18’s sports lineup enhances their portfolio of top-notch sporting events. This already includes the highly popular Indian Premier League, SA20, India’s Tour of the West Indies in 2023, the Paris Olympics in 2024, Ultimate Table Tennis, the World Padel League, the Global Chess League, the FIFA World Cup Qatar 2022 TM, the NBA, Diamond League, LaLiga, Serie A, Ligue 1, and top BWF events.

 

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